12th
DewMocracy Ad
An ad was just shown to us hyping the fact that any one person can go online to “dewmocracy.com” and customize a version of Mountain Dew. Maybe, there’s will be chosen. The ad itself was very interesting, it had a blade runner like feel to it. This so called future with these dark poor cities around it gave off some of the scenes.
Mountain Dew wants to keep their customers interested. What’s the biggest draw nowadays? Video games, what’s a key aspect that’s so popular? Customization. They encourage their customers to come up with their own version and treat their ad with “Out of the digital world, into the real world.” Here you create something online and have a chance for it to exist and be created in the real world.
It’s a very interesting take and I feel the ad and project will be very succesful. Everyone wants to create something, they want their name out there knowing that there’s an object or something that people are using because of them. For people who aspire to be game designers like myself, this gives an opportunity to almost get your foot in the door. It can help show your creativity as a company looks to choose out of the thousands on what version of new mountain dew should be released.
